Question 6. IS MY WEBSITE GETTING THE TRAFFIC MY BUSINESS NEEDS?

Traffic should be evaluated by quality as well as quantity. The important questions include where visitors come from, what they are looking for, how long they stay, which pages generate interest, and whether visitors ultimately contact you or become customers. By measuring these patterns over time, we can identify where your website is performing well and where changes to content, search visibility, advertising, or user experience may improve results.